Retail Media Vets Launch Consultancy to Ease Commerce Network Growing Pains

A group of industry vets with experience developing, building, supporting and analyzing retail media networks (RMNs) as far back as 2004, announced a new venture: Colosseum Strategy.

Commerce media has swept through the Cannes Lions Festival this year, with major retailers taking up space on the beaches and in the harbor while agencies and tech platforms announce new retail media-focused tools and partnerships daily.

Keith Bryan, the consultancy’s CEO and founder, spent 20 years at Best Buy developing the retailer’s media business and shepherding it through its first decade-and-a-half of business.